Projects implemented by ITC

COORDINATION OF AFRICAN REGIONAL COTTON-TO-CLOTHING STRATEGIES


Cotton-to-clothing regional strategies for West (WAEMU), Central (ECCAS/CEMAC) and East and Southern (ESA) Africa were developed during EDF9/AAACP and endorsed by stakeholders, national and regional authorities in an unprecedented display of alignment. These strategies constitute truly stakeholder driven products, aimed at enhancing the competitiveness of the African textile and apparel industry and to reinforce the linkages in its value chain. They are home-grown strategies which specify clear priorities that culminate in a detailed plan of action and implementation management framework.


ITC will reinforce putting these three strategies into action, integration of national, regional and international policy development frameworks, and implementation management capacity for strategy coordination. West, Central and East and Southern Africa strategy coordinating bodies, Regional Economic Commissions (RECs) and Focal Points will have the required know-how to coordinate, monitor, and evaluate strategy implementation as well as to plan and mobilize the resources required for implementation.


Assistance provided by ITC to foster implementation of these strategies is concentrated in the following three areas:


Resource mobilization :


To reduce fragmentation or misalignment of development activities, as well as to enable a proportionate distribution of funds among African regions, assistance in resource mobilisation is a core aspect to enable the implementation of all three regional strategies. Areas of assistance include:





Policy advocacy and mobilization of decision makers :


Successful implementation of the regional strategies requires the strategies to stay relevant and visible. Key public and private decision makers need to own these strategies and advocate for their implementation at the highest possible level. ITC enables this through the following assistance:





Competitive and strategic intelligence :


Competitive intelligence is the organizational function responsible for the early identification of risks and opportunities before they become obvious. It is about making institutions, companies, more competitive relative to their environment and stakeholders: customers, competitors, distributors, technologies.


In the context of regional cotton strategies, ITC’s assistance on competitive intelligence aims at:





Major activities implemented for coordination of African regional cotton-to-clothing strategies (2013/2014/2015)


Planned activities for coordination of African regional cotton-to-clothing strategies for end 2015


 


PROMOTION AND VALUE ADDITION FOR AFRICAN COTTON


ITC’s Objectives Towards Promotion and Value Addition:



- Sustain existing feedback loops and capacity building initiatives with Asian spinning mills and develop new ones;


- Reverse negative perception of African cotton in target markets and increase sales, including for     non-contaminated cotton



Major activities implemented for Promotion and Value Addition for African cotton (2013/2014/2015)


Planned activities for Promotion and Value Addition for African cotton for end 2015

October 2018
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